Personal care,
reimagined.

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We just got finer.

Introducing the Fine Toothbrush. As soft, clean, and durable as our original toothbrush but with a more compact head and thinner, triangular bristles to make reaching small spaces even easier.

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Body Scrubber $10

Face Scrubber $8

Fine Toothbrush $10

"Boie USA, an NYC-based start-up, actually built a better toothbrush, which they're calling...Toothbrush."

"The Boie Toothbrush just might be the sexiest oral health product on the market (almost to an unnecessary extent, but it is so extra that I'm into it)."

"When you subscribe to this service, you do wonders for the planet."

"Super slick design!"- Jocelyne Beaudoin

"For $10, Boie's brush is a no-brainer."

"They keep a floss-ophy to be more sustainable."